Search results for CTV

With the new integration, media buyers using the Beeswax demand side platform gain direct access to CTV audiences in the U.S., Latin America, and Canada.

Directv Latin America has acquired “Elon Musk’s Crash Course” from Red Arrow Studios International and will premiere the event documentary on both its linear channel and streaming platform Directv Go.

TikTok is looking to expand its connected TV ad presence, according to a new job posting, ramping up its battle with YouTube to bring short-form video to TVs and capture more revenues in that lucrative channel.

The multi-year deal will grant the company exclusive rights to offer the content across more than 300,000 sports bars, restaurants, hotel lounges, casinos and sports books, retail shops and services.

The adoption of Smart TVs among US consumers has skyrocketed over the last few years, spurred onward by the pandemic and still maintaining that momentum, according to a new report from LG Ads Solutions.