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The Canada Media Fund, the Indigenous Screen Office, the National Film Board of Canada, and Telefilm Canada are joining forces to better understand and connect with audiences nationwide.

Originally launched as a series of award-nominated digital shorts, "Armadillo Avalanche" was produced with support from the Shaw Rocket Fund and the Canada Media Fund. The video game marks a strategic brand extension, expanding the franchise into interactive entertainment and supporting its ongoing transmedia growth.

The Canada Media Fund (CMF) is investing nearly $2.9 million in 38 production companies through its Slate Development Pilot Program while partnering with Film Fund Luxembourg to co-finance four projects with an additional $882,500.

Blue Ant Studios will begin partnership and pre-sales conversations at Kidscreen this week. "Tralala" is being produced with support from Shaw Rocket Fund, The Independent Production Fund's Cogeco TV Production Program, The Canada Media Fund, and NZ On Air. Blue Ant Studios holds global distribution rights.

This new strategy marks a pivotal step in the CMF’s ongoing efforts to create a more inclusive and accessible audiovisual industry in Canada.