Search results for Cord-cutting

The Convergence Research Group estimates that 42% of the consumers will stop paying for traditional TV services this year, and the number will rise to 54% by 2022. Streaming video has obtained a third of cable numbers, with 29% in revenue.

64% of US households have either cut the cord with cable TV, are planning to, or have never used it at all. The longer live sports events are cancelled, the more consumers will cut ties with cable TV, with 11% planning to end their services by the end of 2020. Individuals between 18-34-years old are the trend-setters for the new digital model of TV consumption.

33% of respondents to a survey conducted by killlthecablebill.com said they would cancel their TV service if the NFL season is postponed as a result of the COVID-19 outbreak. Pay-TV providers predicted that the U.S pay-TV industry could lose another 6.2 million video subscribers in 2020.

Around 60% of pay-TV subscribers who regularly watch sports will remain loyal to the service and might be the most solid standing ground for the ecosystem, as long as live sports remain exclusively within the pay-TV bundle.

Led by continued massive customer losses at AT&T, cord-cutting for U.S. pay TV services will reach an attrition rate of -3.8% in the third quarter once all operator reports are in, MoffettNathanson predicts.