In the United States, the average churn rate has remained consistent since 2020 at about 37% across all paid SVOD services, according to Deloitte’s latest report.
In the United Kingdom, 2022 will be the final year that traditional television from broadcasters, whether live, time-shifted, or on demand, collectively makes up more than 50% of video viewing on all screens, Deloitte Global predicted.
Deloitte Global predicts that, in 2022, at least 150 million paid subscriptions to streaming video-on-demand services will be cancelled worldwide, with churn rates of up to 30% per market.
According to a new study from consultancy firm Deloitte, 84% of consumers say they are spending more time on online entertainment in the home, and less time on in-person entertainment outside the home.
Of those that have a subscription, 87% have Netflix, 29% have Disney+, 29% have Amazon Prime Video, 26% have Stan, 13% have Apple TV+, and 9% have Binge, according to Deloitte Australia.