Two-thirds of Netflix buyers in the United States view the service as indispensable to meeting household video needs, while Hulu and Disney+ are considered essential, according to new research from Aluma Insights.
As a result of the changes, Alan Bergman and Dana Walden will serve as Co-chairs of Disney Entertainment, and ESPN, which includes all ESPN networks and ESPN+, will be led by Jimmy Pitaro.
In its latest earnings report, The Walt Disney Company revealed that its flagship streaming service Disney+ lost a net 2.4 million subscribers in the last three months of 2022.
An ongoing shift to streaming among audiences, new ad-based models from the likes of Disney+ and Netflix, and an increase in ad-supported viewing are set to drive further growth in the UK CTV market, according to IAB’s latest report.
Netflix and Disney+ invested more than enough in original Australian content in 2022 to hit any content investment quotas, although they are less well positioned currently in terms of a content catalogue quota, according to Ampere Analysis.