E-sports - Latest news

More and more women are entering the world of electronic sports, initially dominated by men. Clubs like Movistar Riders or Vodafone Giants are betting for women's teams, there are associations that represent them and they even have their own festival.

La Media Director de la División Insights de Kantar Argentina explica por qué los deportes electrónicos llegaron para quedarse y describe a la audiencia que los sigue, cuyo rango etario es cada vez más amplio.

The Director of Esports BAR, a worldwide e-sports business event, explains the reasons behind the global phenomenon of gaming, and compares its business potential with the one of sports.

While mainstream sports face an uncertain moment, e-sports competition has been able to move online, and is seeing an uptake in viewership as a result, a burden for networks but a potential boom for advertising.

Mientras los deportes convencionales se enfrentan a un momento incierto, las competencias de e-sports han podido realizarse online y, como resultado, están viendo una gran aceptación de la audiencia.