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A report by FreeWheel revealed that digital advertising view saw a strong growth in Europe in the second half of 2023.

Through this collaboration, both parties hope to leverage Hispanic CTV across the Estrella's Spanish Language digital channels.

With the new integration, media buyers using the Beeswax demand side platform gain direct access to CTV audiences in the U.S., Latin America, and Canada.

In his new role, Rooke, former General Manager of Effectv, will oversee the day-to-day running of Comcast Cable’s Advertising Division, which includes FreeWheel, Effectv and AudienceXpress.

Direct-to-consumer streaming services make up 45% of ad views by distribution platform, edging ahead of TV Everywhere, which held the majority share versus the same time period last year, according to FreeWheel.