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COMCAST ANNOUNCES FREEWHEEL PARTNERSHIP FOR PROGRAMMATIC ADVERTISING 9 JUN 2020

Ad Sales

COMCAST ANNOUNCES FREEWHEEL PARTNERSHIP FOR PROGRAMMATIC ADVERTISING

The solution focuses on FreeWheel’s ad decision engine ad targeting capabilities and the Comcast Technology Solutions’ Ad Store's ad creative distribution capabilities, allowing both, content owners and distributors to offer advertisers access to STB VOD content.