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Ampere Consumer research indicates Netflix in the US is coming under increasing competitive pressure, particularly among younger demographics, and is likely seeking to re-establish itself as the primary entertainment destination for those age groups.

Currently with 14 games available, Netflix is aiming to have the absolute best gaming service in the industry as it looks to expand its array of playable titles in 2022.

TV and movies account for just 48% of all the time consumers say they spend with screen-based entertainment. Replacing this is time spent watching online videos, gaming, and browsing social media, according to Hub.

Netflix’s “Arcane,” a prequel of “League of Legends,” is the streaming giant’s latest video game adaptation to take the world by storm, lending credence to its long-term gaming strategy, according to Parrot Analytics.

The company announced a set of content, gaming, music, toys, food, apparel, events and other licensing partnerships for "Berry in the Big City" and four other brand-new CG-animated seasonal specials produced by WildBrain’s Vancouver animation studio