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ITV has unveiled two new measurement innovations, Addressable Lift and TV Auction Boost, to give clients the power to measure the business outcomes that TV advertising creates including web traffic, sales and profit.

Produced by Windlight Pictures, part of ITV Studios, the six-part thriller series will be available to stream on the CANAL+ app in Q1 2024. 

Under the newly established creative role, the executive will be responsible for embedding strategy within the agency and working closely with the ECD to ensure all output is cohesive across all lines of business.

The companies have begun filming the series in Canberra and it will air on ABC TV and ABC iview in 2024.

In addition to ITVX, the deluxe CGI animation has been acquired by ABC Australia, RTE Ireland, SVT Sweden, YLE Finland and Radio-Canada.