Sophie "Kido" Prigent, Head of Distribution at HARI, explains the strategy behind popular IPs like "Grizzy and The Lemmings" and "Mystery Lane" and reveals the new projects for this year.
"Grizzy and the Lemmings" is the hit show for French animation studio that has resonated globally. With the new IPs the company aims at replying its success, and Sophie "Kido" Prigent, Head of Sales at the company, explains how.
Lizzy Gray will join the group as Brands and Marketing Director. She will be tasked with devising, executing and overseeing the overall global brand and marketing strategy for the business’ standout portfolio of titles.
Both companies initially will adapt Korean formats "Smashed Hits", "Inseparables" and "The Quizzy Horror Show" for major U.S. networks and platforms as well as the global market.