The awards were for Best Promotion/Loyalty Campaign for the “Vegesaurs” loyalty program with retailer Lidl and license partner L Founders, and Best Licensed Sustainable Project for the natural dye initiative with License Factory to produce sustainable clothing for “Maya the Bee”.
The company and one of Europe’s leading food retailers, Lidl, announced that the Zihadielko Playgrounds, featuring Maya the Bee and her friends, are proving to be a huge hit in Slovakia.