The German company Studio 100 International won two prizes at the Bologna Licensing Trade Fair/Kids. They were for best Promotion/Loyalty Campaign for the“Vegesaurs” loyalty program with retailer Lidl and license partner L Founders, and Best Licensed Sustainable Project for the natural dye initiative with License Factory to produce sustainable clothing for “Maya the Bee".
The Lidl campaign with “Vegesaurs” was recognized for its creative approach to engaging consumers and enhancing brand loyalty, utilizing characters from the popular TV show in a series of collectibles and plush toys distributed by Lidl stores across Austria, Denmark, and Spain in 2023 and early 2024. This campaign effectively combined fun, education, and value, making a significant impact on both brand visibility and consumer engagement.
On the other hand, the “Maya the Bee” project with License Factory in natural dye processes represents a groundbreaking initiative in sustainable licensing. By incorporating natural dyes into the production of clothing, Studio 100 International and its partner, License Factory, are setting new industry standards, demonstrating that textile production can be both environmentally friendly and commercially viable.
Joachim Knödler, Head of Licensing at Studio 100 International, expressed his enthusiasm: "These awards are a testament to our team's and partner’s hard work and dedication to pushing the boundaries of what is possible in licensing. Our innovative campaigns not only enhance the consumer experience but also contribute positively to the environment, aligning with our commitment to sustainability" said.
Martin Krieger, CEO of Studio 100 International, referred to the work philosophy: "The diversity and strength of our brands enable continuous innovation and fresh approaches, helping us captivate audiences with creative executions. Winning two esteemed Bologna Licensing Awards affirms our strategy and forward-thinking direction," stated.
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