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In Western Europe, streaming platforms now command 64% of weekly viewing time, while Gen-Z viewers spend just 16% of their screen time on linear TV, according to a 2025 BCG and Native Research report.

Former Travis Perkins CEO Geoff Cooper will assume the Channel 4 board chair role in October, charged with steering the broadcaster’s shift to a “digital‑first public service streamer” by 2030 and helping select a new CEO amid accelerating decline in linear TV, according to Channel 4 statements.

According to WARC Media’s recent analysis, the decline reflects a broader decade-long erosion. Between 2014 and 2024, linear TV ad expenditure dropped by 27.5% in absolute terms, and by 50.8% when adjusted for inflation.

87% of German adults now stream video content, overtaking linear TV at 86%, while mobile usage dominates, FAST channels gain traction, and paid subscriptions face mounting pressure from rising costs and demand for free alternatives.

LATAM leads quality improvements with a 33% drop in buffering, while TVs and set-top boxes dominate viewing devices, capturing 69% of VoD and 87% of Linear TV playtime.