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After these news, Paramount shares spiked 12%.

It aligns with the in Monday-Sunday primetime and has been for two consecutive months. "La Casa de los Famosos" ranks as the number 1 show in primetime in April; it achieves an unprecedented record of 2.2 billion total engagements across television, digital, and social platforms since its premiere in January.

The new streaming platform got off to a very good start, due to its distinctive attributes: strong brand awareness, accessibility, visibility, attractive content and a user-friendly interface.

The French company announced its first quarter results, with a revenue of €4.28 billion, amid talks of corporate restructuring.

The total investment sum for that year reached £36.6 billion. New forecasts show ad market’s value is set to reach £38.8bn this year and top £40bn by 2025.