17% of vMVPD subscribers switched from traditional pay-TV within the last twelve months. vMVPD subscriber growth was waning, with some vMVPDs posting continued losses before it was affected by the Covid-19 pandemic.
With the figure equating to 8%, most cancellations resulted from sports programming cancellations. Churn rates have declined to 38% from 46% last year among OTT video services and vMVPDs dropped from 84% in 2019 to just under 50%.
In addition to forming a soon to be named MVPD committee and conducting special MVPD-focused keynotes and sessions during the NATPE Virtual Miami conference in January (19-21), there is a kickoff event planned for December 15.
As a result of accelerated chord-cutting, pay-TV services will lose 36% of their 2020 subscriber base. Less than half of total U.S. broadband households will have ties with multi-channel providing services.
Estrella TV channel and LA KRCA-62 are now available to FuboTV subscribers on its US latino package. The deal is one of Estrella Media’s first major virtual MVPD distribution agreements in the US.