The Singapore- based team will consist of Group Lead of Production & Development, Mark Francis, Lead of Entertainment Content Acquisition for North Asia content, Wee Shi Ming, and Saugata Mukherjee in Mumbai.
Kunal Shah will be based in Mumbai and will be responsible for identifying new business opportunities and maximising the value of ITV Studios catalogue of finished programming across the region.
The company has appointed Phil Hardman as SVP and General Manager for Asia, with a remit across the global distribution teams working in Singapore, Mumbai and Seoul.
Spearheaded by CEO Cathy Payne, the scaled-up distribution entity commands a catalogue of 88,000 hours, and will have sales representatives in offices around the world, including Paris, Moscow, Sydney, LA, Miami, Mumbai, and Singapore.