Kantar’s Entertainment on Demand (EoD) data and analysis on the UK's streaming market revealed that, while Prime Video is allegedly facing subscribers loss in response to ad-tiering, Netflix and Apple TV+ are keeping up their good results.
The streamer presented its Q1 financial results, with a revenue growth of 14.8% to $9.3 billion during its first quarter of 2024, and net income surging by 77% to $2.3 billion.
A research by Ampere Analysis revealed that, as these shows gain popularity on Netflix, users will be drawn to subscribe to Max to continue their stories.