Within the MENA region, the demand for non-English content accounts for over 50% of the total demand, showcasing a remarkable shift in viewer preferences.
Prime Video’s most recent international Original title launches, feature films “My Fault” and “Medellin,” became the biggest travelling non-English language local Original titles in the streamer’s history.
According to Ampere Analysis data, there was a negative correlation between the volume of upcoming Netflix Originals and the level of discount Netflix is offering for subscriptions to its new ad-funded tier in non-English speaking markets.
The first season of the series, developed by Carlos Torres and Nona Sobo, still forms part of Netflix's global Top 10 list for non-English TV, and has garnered 116,970,000 hours of viewing time.
French productions take the leading spots in Netflix’s rankings for the second half of 2021, both in terms of volume of content and hours viewed, Unifrance revealed.