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Nordic online video viewers’ demand for local content grew in the fall of 2023 compared to the same period in 2022. Local fiction and entertainment now account for 25 percent of all online viewing on curated on-demand content.

Viaplay Group has extended its exclusive rights to show UFC, the world’s leading mixed martial arts (MMA) organization, in four Nordic countries in a new multi-year agreement.

Pawsey will now drive sales of Fremantle’s productions with local broadcasters and platforms to bolster growth in the Nordics, and Benelux added to his existing remit of the CEE region.

The leading executives from the streaming platform shared their new projects and content strategies while highlighting the collaboration between the creative teams.

The company's international team will now be tasked with distributing all formats and finished tape that have been originated in the 13 Monday-affiliated production companies, spanning across the Nordics and Benelux.