India will remain the largest market in size ex-China, with growth powered by DTH satellite platforms; Korea is the second largest contributor, driven by telco IPTV. Revenue growth in 2022 will be driven by India, Korea, and the Philippines.
Prime Video is planning to launch new streaming products in Indonesia, Thailand, and the Philippines, as it aims to conquer the Southeast region, where the platform has struggled to take off.
Amazon has commissioned its first slate of Southeast Asian originals for Prime Video, as the company has launched localized versions of the platform in three key markets: Indonesia, Thailand and The Philippines.