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Under her new role, the executive will contribute extensive experience in the marketing departments of top level companies, such as McDonald's, Staples and Bizak.

The company will manage all media, licensing & digital rights of the multi-awarded preschool series worldwide, excluding Italy, Australia and North American territories.

Through this deal, DeAPlaneta Entertainment will be the Licensing Agent and will manage all Media & Digital Rights of the kids animated series in all Western territories: Europe, America (All of North, Central and South America), Sub-Saharan Africa and Oceania (Australia/New Zealand).

The Milo App can be downloaded for free from today, 1 December through Google Play and the App Store, and is currently available worldwide in four languages: Spanish, English, French and Italian.

Atresmedia Televisión, DeAPlaneta Entertainment, Mediterráneo Mediaset España Group, Motion Pictures, Onza Distribution, RTVE and The Mediapro Studio will be part of the Singapore market.