Former CEO of Rai Pubblicità to bolster expansion and innovation strategy of Iginio Straffi-led group , bringing experience and vision for new global challenges.
Partnership sees Rainbow Group gain investment from TEC Movie, an independent vehicle dedicated to investing in Rainbow and established as part of The Equity Club, a club deal initiative promoted by Roberto Ferraresi, Filippo Penatti and Mediobanca.
The SVP of Contents and Licensing at Rainbow Group analyzes why there is a lot of demand for live-action shows right now, and explains which facilities does this segment offers when it comes to production.
The new original animated series titled ‘“Pinocchio and Friends” will be released during Q4 2021. Its pre-production, post-production, and supervision operations are set to be carried out at Rainbow studios in Italy.
The modern version of the story, inspired by Carlo Collodi’s original “The Adventures of Pinocchio,” is being considered by major broadcaster and pubcasters in licensing markets around the world.