The major streaming platforms in the United States are likely to see higher churn as a result of perceptions about the impact of the SAG-AFTRA actors strike on original content, according to new research by Whip Media.
Moody’s Investors Service is expecting the Writers Guild of America and SAG-AFTRA strike to last a relatively long time and result in incremental costs of between $450 million and $600 million to media companies.
The US actors’ union Screen Actors Guild (SAG-AFTRA) decision to join the Writers Guild of America (WGA) on strike paralyzed the American audiovisual industry, and could have a significant impact on Hollywood production.
SAG-AFTRA, a union representing about 160.000 Hollywood actors, formally announced a strike after talks with major studios and streaming services failed.