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The annual increase in global SVOD subscriptions in Q3 2020 reached 217.6 million, the highest ever, beating the previous record of 211.7 million in Q4 2018, according to the latest analysis from Strategy Analytics.

The global population of TV and video streaming devices has now exceeded 1.1 billion. Samsung is the leading brand, with 14% of devices in use, followed by Sony (12%), LG (8%), Hisense (5%), TCL (5%) and Amazon (5%), according to Strategy Analytics.

The surge in users of SVOD services during the stay-at-home period was not always sustained once people were allowed to move around more freely, according to new research from Strategy Analytics.

SVOD services around the world are set to see a 5% uptick in subscriber numbers by the end of the year as a result of the coronavirus pandemic, according to Strategy Analytics.