The move, which was unveiled during a press conference with co-CEO Ted Sarandos and Mexican President Claudia Sheinbaum, aims to grow the audiovisual industry and create jobs and opportunities nationwide.
The biennial event will take place on Tuesday 17th September and has secured high-profile speakers including Tim Davie (BBC), Alex Mahon (Channel 4), Carolyn McCall (ITV) and Ted Sarandos (Netflix).
Netflix announced that Reed Hastings has become Executive Chairman, and Greg Peters has stepped up from COO to become Ted Sarandos’ co-CEO and a member of the Netflix board.
Ted Sarandos, Co-CEO and CCO of Netflix, shared data on the popularity of the company’s original titles, and revealed how many accounts viewed its top 10 series and movies within their first 28 days of release.
Current trends, global upfronts, a Korean content landscape, and Ted Sarandos' keynote were some of the attractive proposals of the international market in its first day.