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TikTok overtakes Netflix as most popular app with under 35s in the United States 21 OCT 2022

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TikTok overtakes Netflix as most popular app with under 35s in the United States

TikTok has leapfrogged Netflix to become the second most popular service in the United States, with only YouTube retaining the crown for under 35s viewing, new research from Omdia showed.
Why are TikTok and YouTube increasingly competing for CTV ad dollars? 29 AUG 2022

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Why are TikTok and YouTube increasingly competing for CTV ad dollars?

TikTok is looking to expand its connected TV ad presence, according to a new job posting, ramping up its battle with YouTube to bring short-form video to TVs and capture more revenues in that lucrative channel.
Is TikTok going to surpass YouTube in the United States? 11 MAY 2022

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Is TikTok going to surpass YouTube in the United States?

TikTok users in the United States will spend more time with the social media platform this year than YouTube users will spend on the video platform, eMarketer forecasted.
MIPTV 2022: Global Agency signs new deal with SBC for “Beat Me If You Can" 4 APR 2022

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MIPTV 2022: Global Agency signs new deal with SBC for “Beat Me If You Can"

The grand finale of the primetime singing show was held live and watched in 22 countries, reaching millions of views on Tiktok.
Could TikTok spur the growth of AVOD in the Nordics? 31 MAR 2022

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Could TikTok spur the growth of AVOD in the Nordics?

In the fall of 2021, Mediavision recorded a +30% Nordic growth for TikTok year-on-year – the biggest relative growth of all services in the region.