TikTok has leapfrogged Netflix to become the second most popular service in the United States, with only YouTube retaining the crown for under 35s viewing, new research from Omdia showed.
TikTok is looking to expand its connected TV ad presence, according to a new job posting, ramping up its battle with YouTube to bring short-form video to TVs and capture more revenues in that lucrative channel.
TikTok users in the United States will spend more time with the social media platform this year than YouTube users will spend on the video platform, eMarketer forecasted.