The executive will lead linear networks and streaming service effective immediately. In her new role as General Manager, HBO Europe, Sulebakk will report into Priya Dogra, President, WarnerMedia Entertainment Networks, EMEA and APAC.
Richardson will have executive oversight and responsibility for programming, advertising sales, distribution and operations for the WarnerMedia Entertainment Networks, and the the kids' business in Latin America along with Tom Ascheim.
The executive will be responsible for the international rollout and management of WarnerMedia’s direct-to-consumer product. Its first focus will be Latin America, where is expected to launch in 2021.
Dogra will be in charge of the programming, advertising, distribution, and operations of the company's entertainment networks, which include the basic Turner and premium HBO networks in Europe, the Middle East, Africa, and the Asia-Pacific region.
The slate is part of a new collaboration across WarnerMedia international divisions with Particular Crowd, the original movie banner of Turner Latin America.