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CTV advertising grows with interactive gains and frequency risks 24 APR 2025

Trends

CTV advertising grows with interactive gains and frequency risks

In 2024, CTV ad impressions grew 18% year-over-year, but the gap between ad investment and viewership reveals an even greater opportunity ahead.
Sky Deutschland commissioned Banijay Productions Germany's "Rudi Völler – The Documentary" 23 APR 2025

Distribution

Sky Deutschland commissioned Banijay Productions Germany's "Rudi Völler – The Documentary"

German football legend’s story to premiere on Sky and WOW. The Sky Original features the legend himself as well as Lothar Matthäus, Oliver Kahn, and Julian Nagelsmann.
Global media usage hits peak in 2024, expected to decline in 2025 21 APR 2025

Forecasts

Global media usage hits peak in 2024, expected to decline in 2025

Media consumption hit a high in 2024, driven by global events like the Olympics and major elections. But with fewer headline moments ahead and digital habits leveling off, 2025 is set to mark the first decline in over a decade.
Korea's SLL and Japan's TV Asahi join forces on love thriller series "The Monster Within" 11 APR 2025

Production

Korea's SLL and Japan's TV Asahi join forces on love thriller series "The Monster Within"

Based on the original story of writer Sin Un-yon, the story follows a female lawyer with outstanding skills who meets a married man who is a murder suspect and suddenly falls in a forbidden love.
"Song vs Dance", a new talent format that aims to conquer the world 4 APR 2025

Production

"Song vs Dance", a new talent format that aims to conquer the world

TV Asahi and Smart Dog Media teamed up on a new entertaining and dynamic show in Japan. Takaaki Kitano, the show's creator and producer, and Craig and Clara Plestis, Smart Dog Media's Executive Producers, describe the format's global potential.