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The successful preschool brand continues to record strong growth in the areas of content, retail and experiences in this country.

Schmidt has shepherded some of Sipur’s most impactful productions, including the recent award-winning Oct. 7 documentary “We Will Dance Again”  produced in collaboration with Bitachon 365, MGM Television, See It Now Studios for Paramount+, BBC Storyville and Hot Channel 8.

UKids App will offer programmes from Alphablocks, Magic Light Pictures, BBC; Banijay Kids & Family; Cartoon Saloon; Animaj and Boat Rocker.

This new label will focus on scalable reality formats as well as mainstream entertainment, which will be produced and distributed by BBC Studios both in the UK and globally.

Phillips was appointed interim Chief Content Officer, after Charlotte Moore announced earlier this year that she was leaving the BBC to join Left Bank Pictures and Sony Pictures Television.