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Nearly 50% of TV viewers now subscribe to at least one streaming service outside the Big 7, according to HUB Intel. Only 11 of those niche services break a 10% reach.

The program received 114 eligible applications this round from more than 100 different countries with the following breakdown: 40 African countries, 48 Latin American countries, and 26 Asia-Pacific countries. 

Hub’s Video Branding study found that more than a third of consumers (37%) signed up for a new streaming service in the past year to watch a specific show. But that number is declining, as original content production slows and shows struggle to break through the noise. Nearly the same share of viewers who say they plan to sign up for a service (27%) also say they plan to cancel one (30%).

The global media and content monetization company to create a US entity led by Kristen Bedno to support its North American expansion after a record-breaking 2024.

Tubi's last report shows that 80% of viewers say they’d rather watch a TV show or movie than scroll on social media, and 59% turn to streaming when they need a mental break. On average, Americans now spend $129 per month on a combination of streaming and paid TV services, a 7.5% increase from the previous year.