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In addition to presenting audiences with a familiar, cable-like experience, FAST channels are built to be adjusted quickly and accommodate shifting audience demand, Nielsen said in its latest report.

Paramount is integrating Showtime cable-network programming across both linear and streaming platforms, resulting in a rebranding of the pay TV channel to “Paramount+ With Showtime.”

Pay-TV service revenue in the country is set to decline over the forecast period in line with the continued losses in Cable-TV and DTH subscriptions because of the cord-cutting trend in the country and the growing popularity of OTT video alternatives such as Netflix and Stan.

KlowdTV gives its users the ability to enjoy a linear cable-like television viewing experience for free and Gusto TV will be added as one of KlowdTV’s leading tier 1 brands to its platform.

Analysts predict that high unemployment rates, as well as sports league and TV show production postponements and cancellations will dim the value of pay-TV compared to alternatives and cause an increase in cable-cutting.