Ampere's recent analysis shows that personalized recommendations now drive 26% of global viewing decisions, beating word-of-mouth at 23%.
Among 25–34-year-olds and parents of young children, that figure jumps to 30% and 31%, respectively.
The Turkish romantic comedy from Global Agency has been sold in Spain, Italy, Brazil and countries in the CIS, MENA, Africa and most of the Balkans, among others.