It´s the 10th consecutive quarter of double-digit percentage losses for linear. The sector has shed 4 million subscribers in the first six months of 2024 according to MoffettNathanson's Q2 "Cord-Cutting Monitor" report.
Pay-TV service revenue in the country is set to decline over the forecast period in line with the continued losses in Cable-TV and DTH subscriptions because of the cord-cutting trend in the country and the growing popularity of OTT video alternatives such as Netflix and Stan.
Next year, 48.9% of households in Canada will have pay TV, marking a massive and continuing trend of cable cord-cutting in the country, eMarketer forecasted.
The number of pay TV subscribers in Canada and the United States will fall by 43 million from 116 million in the peak year of 2010 to 74 million in 2026, according to new data from Digital TV Research.