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Upfronts 2025: Warner Bros. Discovery unveils NEO Ad Platform and DemoDirect targeting tool 15 MAY 2025

Ad Sales

Upfronts 2025: Warner Bros. Discovery unveils NEO Ad Platform and DemoDirect targeting tool

The new NEO platform delivers ad performance up to 3x more effective than traditional campaigns, while DemoDirect taps into data from 95 million devices to boost linear audience precision. Both tools will expand across Warner Bros. Discovery’s portfolio throughout 2025.
Warner Bros. Discovery to outline CEE content strategy in Content Warsaw keynote session 15 MAY 2025

Trade Shows

Warner Bros. Discovery to outline CEE content strategy in Content Warsaw keynote session

This keynote is part of a three-day conference and market that runs alongside the CEE International Screenings at Content Warsaw, which sees the world’s leading suppliers unveil their latest shows.
Warner Bros. Discovery to rebrand Max as HBO Max this summer 14 MAY 2025

Streaming

Warner Bros. Discovery to rebrand Max as HBO Max this summer

WBD’s streaming business has incredible momentum, turning around its profitability by almost $3B in just two years and scaling globally with 22M subscribers added over the past year, with a clear path to over 150M+ by the end of 2026.
Netflix unveils first major TV App redesign in over a decade 8 MAY 2025

Streaming

Netflix unveils first major TV App redesign in over a decade

With over 300 million global subscribers, Netflix is integrating AI-powered search and personalized hubs to streamline content discovery. The new interface begins its global rollout on May 19, targeting smarter, faster viewer engagement.
Banijay Italia to produce "Starstruck" format for Warner Bros. Discovery 25 APR 2025

Distribution

Banijay Italia to produce "Starstruck" format for Warner Bros. Discovery

Italian commission becomes seventh international version of Banijay Entertainment’s popular music format.