Hasbro has initiated a sale process for the part of its eOne television and film business not directly supporting the company’s branded entertainment strategy.
The BAFTA Award-winning film and television writer, director and producer will work in collaboration with eOne’s Creative Director, Scripted Television, UK, Sharon Hughff.
Over half (56%) of 18–44-year-olds in the UK – around 11.8 million people – currently use someone else’s login details to access a streaming service, a new survey commissioned by LADbible Group has revealed.
A Nielsen identity and representation study found that more than 40% of respondents are more likely to buy products from brands that advertise within content that features someone from their identity group.