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Originally launched as a series of award-nominated digital shorts, "Armadillo Avalanche" was produced with support from the Shaw Rocket Fund and the Canada Media Fund. The video game marks a strategic brand extension, expanding the franchise into interactive entertainment and supporting its ongoing transmedia growth.

The companies triggered a second 90-day extension, signaling ongoing discussions over the proposed merger amid leadership and strategic challenges at Paramount.

Maria Sanchez, SVP of Content Licensing at Paramount, details how the company is leveraging franchise extensions, expanding into FAST and AVOD ecosystems, and optimizing classic IP through strategic windowing and remastering to strengthen its footprint across Latin America.

If the deal doesn’t close by the new July 6 deadline, or if regulators ultimately block it, either party may walk away.

The extension means that Sky customers in the UK, Ireland, Germany, Austria, Italy and Switzerland with a Prime Video subscription will be able to watch the most talked-about and award-winning TV series, films and live sport from Sky and Prime Video, all in one place.