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According to the new agreement, NRK will air more matches from the 2026 Men's Football World Cup, while TV 2 has obtained broadcasting rights for the final three days of the 2025 Ski World Championships in Trondheim.

Ampere Analysis reported an 11% increase in brand spending on sponsorship over the past three seasons, with the football sponsorship market now worth a total of $745 million across various leagues.

Network 10 and Paramount+ will exclusively broadcast all Australian Women's Senior National Team matches for the next four years, including the FIFA Women's World Cup 2027™ and up to the LA 2028 Olympics, as well as Men's Senior National Team matches, including all AFC Asian Qualifiers™ except the FIFA World Cup 2026™.

The series is scheduled for completion in 2025. It will be distributed exclusively by ZDF Studios, which already has the football drama "The Window", a co-production by Boogie Entertainment with Fuji Television Network and ZDF Studios, in its distribution catalog.

It’s an OTT distribution partnership that designates OneFootball as a key distributor for DFB Play, the German National Football Association’s OTT platform, offering fans worldwide a range of football content. The distribution rights granted to OneFootball are non-exclusive and come with select geo-blocking restrictions to ensure the exclusive territorial coverage of local broadcasters.