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Pluto TV AIK will showcase match highlights, interviews, training sessions, AIK’s very own sports show Studio AIK, and plenty content from Sweden's largest football clubs.

The company introduced "Football Island", a unique fusion of sports, survival, and competition reality, while also unveiling "Date on Stage", a fresh and humorous dating show that puts romance in the spotlight.

According to the new agreement, NRK will air more matches from the 2026 Men's Football World Cup, while TV 2 has obtained broadcasting rights for the final three days of the 2025 Ski World Championships in Trondheim.

Ampere Analysis reported an 11% increase in brand spending on sponsorship over the past three seasons, with the football sponsorship market now worth a total of $745 million across various leagues.

Network 10 and Paramount+ will exclusively broadcast all Australian Women's Senior National Team matches for the next four years, including the FIFA Women's World Cup 2027™ and up to the LA 2028 Olympics, as well as Men's Senior National Team matches, including all AFC Asian Qualifiers™ except the FIFA World Cup 2026™.