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The July “Taste of Disney+/ITVX” initiative enables Disney+ to reach 26% more UK internet viewers, while ITVX gains an additional 14%, delivering expanded exposure to each other’s flagship shows at no extra cost—covering 40% of households overall.

Six new titles, spanning documentary, comedy, factual entertainment, and unscripted formats, will debut on ITVX and YouTube during Black History Month and Disability History Month, showcasing emerging UK talent and underrepresented voices.

Set to air later this year, "Olivia & Alex: Parenthood" offers intimate access to the couple’s real-life journey as they grow their young family from 3 to 4, whilst dealing with the emotional aftermath of losing one of their twins during early pregnancy.

Set to return in early 2026 from South Africa with a six-week run, the franchise continues to dominate the 16–34 demographic, delivering ITVX’s biggest series since launch and a social reach of 2.3 billion.

Premiering in 2026, the 10-part series follows 10 young chefs competing in a high-pressure kitchen under Michelin-starred chef Jean-Christophe Novelli, blending food, drama, and personal stakes in a hybrid competition-reality format.