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ITV reported £887 million in total external revenue for Q1 2025, with 95% of ITV Studios’ annual revenue already secured. Digital viewing on ITVX rose 16%, driving a 14% increase in digital advertising revenue.

Marking its third international deal, the UK-born format heads to TV 2 with a celebrity twist. The UK version reached 3.1 million viewers and enjoyed 5.9 million streams on ITVX, and returns for a second series later this year.

Drama drove over 300 million streams, entertainment hit 133 million, and soaps surged 35% year-on-year with 124 million streams—marking ITVX’s strongest quarter ever.

It is set to premiere exclusively on ITVX and ITV in April. The title premiered on Paramount+ in Australia, quickly establishing itself as a standout hit and becoming the platform’s #1 Australian original since its launch in 2021.

The title will air on ITV1 and STV and be available for streaming on ITVX and STV Player and is produced in association with ITV Studios, who will also distribute the series internationally.