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The new agreement includes a package of 18 drama series from CJ ENM, many of which have already found success in global markets, that will now be made available to Indian audiences.

With a peak 20.5% viewership in Korea, the acclaimed fantasy romance marks CJ ENM’s latest push to expand K-content globally, targeting younger and culturally diverse viewers in the U.S.

The deal strengthens CJ ENM’s strategy to expand its global IP footprint in high-growth markets. By leveraging premium K-Drama content, the company targets increased viewership and brand presence in Latin America.

This agreement brings "Guardian: The Lonely and Great God", "Lovely Runner", "Hotel Del Luna", and "What’s Wrong with Secretary Kim" to ice, the airline’s inflight entertainment system.

The original Korean version, produced by CJ ENM’s Studio Dragon, explores the concept of communication across time to solve cold cases. The original series aired in 2016 on the K-content channel tvN.The Indian aaptation, Gyaarah Gyaarah, is titled after native Hindi terminology for 11:11.