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Netflix’s love affair with South Korean content is set to continue In the second half of 2024, South Korean content was streamed for 7.7bn hours, around 8% of all viewing on Netflix. This outpaces content from major markets, including the UK, Japan, and Spain.

Based on the original story of writer Sin Un-yon, the story follows a female lawyer with outstanding skills who meets a married man who is a murder suspect and suddenly falls in a forbidden love.

This recognition highlights Korea’s global influence on the entertainment industry and its trailblazing producers, media companies, and content creators. The 46th annual event will take place June 8–11, 2025, at the iconic Fairmont Banff Springs Hotel in Banff, Alberta, Canada.

DAEKYO Investment and SB Partners invest in the 5-year-old formats specialist, allowing for its next growth phase.

Designed with global content standards in mind, the program to bring top-tier entertainment from East Asia’s leading creative talents to audiences worldwide.