Lithuania’s top brand is looking to expand its reach throughout different strategies, spanning books, a TV series, and an ever-expanding licensing business. . Simona Krasauskienė, CEO of NJ World, brings details of these initiatives.
The productions of all three versions will begin in autumn 2024. All deals were brokered by Senior Sales Consultant Marta Csizmadia, who is responsible for CEE sales at Rabbit Films.
It will cover Estonia, Latvia and Lithuania. It will be bundled in with services offered by existing pay TV and streaming operators. Once up and running, Duo One will offer viewers a mixture of on-demand and live channels, with its strongest content subsequently being shown on Duo Media’s thematic channels.