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Established creator deals now span original series and licensing partnerships as both sectors vie for crossover talent and established audiences to stake claims on the home’s central screen.

The company has acquired the rights to three new celebrity-led factual entertainment lifestyle series: "Martin Compston Living Las Vegas", "Guy Martin: Proper Jobs", and "Katie Piper’s Weekend Escape".

This production joins other titles, such as "Living Passion’, which have already been broadcast in this country. "Timeless Love" is currently on air in Canada (OMNI Television) and will soon reach new territories, including Israel, home to other SIC telenovelas, such as "Amor Maior".

The addition is "The Women’s Healthy Living Show"—a show for women, by women—showcasing the latest must-have products and offering access to inspirational and educational conversations. This expansion brings Blue Ant Media’s portfolio to 11 consumer shows nationwide, catering to a variety of lifestyle sectors.

According to Telsyte, despite cost-of-living pressures, SVOD services increased by 4% year-on-year to reach 25.3 million in June 2024.