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Set for April 30, the event will bring together creators, brands, commercial partners, platforms, and AI innovators driving the direct-to-audience revolution.

In his role at YouTube, Lahiri drives the evolution of the creator economy, leveraging 12-plus years of experience at Alphabet across Google and YouTube

MIP London resulted in numerous contract renewals and new agreements with several leading European broadcasters, further strengthening its global footprint and expanding its influence in the entertainment industry.

This announcement follows the recent unveiling of "Against All Odds," showcased at Banijay Entertainment’s exclusive London TV Screenings event, Banijay BAFTA 195 Piccadilly.

The UK independent distribution event welcomed 850 key international buyers from across the world and companies' founders – All3Media International, Banijay Entertainment, Fremantle and ITV Studios – confirmed plans are already under way for next year.