Search results for magnite

New contextual categories powered by program-level Gracenote metadata available for Q4 campaigns with Cineverse, DIRECTV Advertising, Philo, Tastemade and Xumo to help buyers target key audiences at scale. Additionally, Gracenote has tapped Magnite, the largest independent omnichannel sell-side advertising company, as the first SSP to support and scale these new CTV categories.

Magnite and SpringServe’s ad server technology will support Banijay Rights global expansion of FAST services. The partnership is announced shortly after Banijay launches its new FAST channel, Horizons.

Magnite’s latest research study found that 75% of internet-connected TV viewers across Argentina, Brazil, Colombia and Mexico watch ad-supported streaming TV, which includes television content streamed on any device.

Streaming TV, which comprises television content streamed via the internet on any device, is now the most-watched form of TV across UK, France, Germany, Spain, and Italy, Magnite revealed in its latest report.

71% of European audiences now watch a combination of traditional TV and CTV content, according to Magnite’s “CTV is for Everyone: 2021” report.