The new division will provide support to foreign production companies looking to produce in Spain. Mediacrest hires Denis Pedregosa to lead the company's new division.
After his tenure at Fremantle leading the Spanish division of Documentaries and Factual, the executive joins the Spanish production company, where he will team up with Raquel Pérez and Israel López, who are responsible for Entertainment and Documentaries.
The Spanish pavilion attending the fair is made up of the companies Ártico Distribution, Feelsales, Mediacrest, Onza Distribution, Pine Tree Audiovisual Content, Secuoya Contenidos, Somadrome Films and Versión Digital.
The fast-growing Spanish company has committed to producing 60 episodes of the co-viewing comedy format for TVE, marking the first-ever original NHK entertainment format to be adapted internationally.