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Universal Studio Group head Pearlena Igbokwe will now oversee NBC Entertainment, while Frances Berwick takes on the role of NBCU Entertainment chairman.

Formerly called Sprout, the network launched in 2005 as a preschool-focused joint venture between PBS KIDS, Comcast, and Sesame Workshop.

Donna Langley has been promoted to chair of NBCU Entertainment and Studios, granting her expanded authority over production approvals and content spending.

In a letter addressed to the CEOs of Warner Bros. Discovery, Disney, Paramount Global, NBCUniversal, Sony, Netflix, and Amazon MGM Studios, the guild called studios to “come off the sidelines.”

This initiative provides experienced directors with distinct creative perspectives an opportunity to break into episodic television. Program Directors will shadow and later helm an episode of a NBCU Scripted Series