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The new arrangement allows Double Vision to explore the rapidly expanding microdrama market with an expert and uniquely positioned partner.

New data and market dynamics show that mid-tier consolidations, audience-aligned partnerships, and innovative cross-platform bundles offer more sustainable value than billion-dollar takeovers, with companies like A24, Crunchyroll, and Paramount+ primed for strategic plays.

The company’s live entertainment activity united under new division. Activities will be organised into three areas: Comedy Live Brands, Tour Booking, and the development of innovative live formats.

The deal will see the creation of formats, developed in partnership between Electric Robin and Aidy Smith, who will also serve as Executive Producer. The formats will span both branded and non-branded entertainment projects designed to engage audiences through innovative storytelling and dynamic brand integration.

The production is supported by MOIN Film Fund Hamburg Schleswig-Holstein, Business Finland, West Finland Film Commission, and the Icelandic Ministry of Industry and Innovation.