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YouTube reaches 84% of internet users monthly, with 34% of long-form viewers using Smart TVs. In Asia Pacific and Latin America, engagement with TV and film content on the platform hits 45% and 40% respectively.

According to Ampere, North America’s share of new Scripted series fell to 37% in H2 2024, while Asia Pacific reached a record 20%, driven by rising investment in local Originals across Japan, India, and Thailand.

The program received 114 eligible applications this round from more than 100 different countries with the following breakdown: 40 African countries, 48 Latin American countries, and 26 Asia-Pacific countries. 

Six regional directors will be appointed to lead the following regions: Africa, the Americas, Asia Pacific, Central and South Asia, Europe, and the Middle East and North Africa. The regional directors will be responsible for expanding audiences in their respective regions and establishing clear reporting structures for each of the BBC World Service’s 42 language services.

The deal was brokered on behalf of ITV Studios by Augustus Dulgaro, EVP Sales Asia Pacific, and Zoe Tsui, Head of Content & Format Sales Greater China.