A study by Horowitz Research analyzed how recent crackdowns on password sharing are impacting consumer behavior when it comes to subscription streaming services.
According to a recently published report by the consulting firm Horowitz, one-third of US viewers either borrow login credentials or share the costs of at least one streaming service. Six out of ten viewers have no ethical qualms when sharing passwords.
A few months in after registering a spike in sign-ups following the password sharing crackdown in the United States, Netflix subscriber growth has continued, Antenna revealed in its latest report.